MinnKota

Dressed in a brand new package, the Minn Kota/ Humminbird traveling trailers are making their way across the country displaying their full product lines. Product experts will be on hand to give demonstrations and answer questions about trolling motors, fishfinders and other marine accessory products.

“Our trailers have been a very successful venture for us,” Minn Kota Brand Manager Joe Brown said. “We are covering a vast number of events from major fishing tournaments to consumer shows to dealer events. It gives us a great opportunity to showcase our products, answer questions and stay close to our customers, dealers and pro anglers.”

The colorful and distinctive “wraps” on the trailers boldly display Minn Kota and Humminbird brand imagery. Each trailer will carry an extensive array of products from each brand.

“This is a great opportunity for us to leverage our partnership and let anglers learn about the Humminbird advantage hands-on,” Humminbird Senior Global Product Manager Darrell Watt said. “The trailers allow anglers to see advanced technology and learn about the on-the-water edge it provides, while experiencing just how user-friendly we’ve made these advanced capabilities.”

Featured in the trailers for 2005 is the new Minn Kota Maxxum Pro trolling motor, which has the new Lift-Assist feature. This reduces the effort it takes to lower and lift the motor out of the water by 50 percent. Also featured is Humminbird’s new 900 Series™ line of products with ground-breaking side-imaging and advanced 3-D technologies as well as several other models for 2005.

The Marine Electronics Group of Johnson Outdoors Inc. oversees the manufacturing, marketing and distribution of products under the Minn Kota and Humminbird brands. Minn Kota is the world’s leading manufacturer of bow- and transom-mount trolling motors, as well as a complete line of battery chargers and marine accessories. Trolling motors include Maxxum Pro, Maxxum, PowerDrive, All Terrain, Vantage, Vector, Endura, Riptide and E-Drive models. Humminbird, is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units and digital depth gauges. Products include 900 Series, Matrix, 500 Series, PiranhaMAX and SmartCast.

For more information, contact Johnson Outdoors Inc. at 555 Main Street, Racine, WI 53403; telephone – (262) 631-6600; fax – (262) 631-6601.